Creative Design AGENCY.

Racing.

Members Club.

We create brand activations, media, and content that move endurance culture forward.

The Culture of Speed.

WHO WE ARE

Strategic Campaign Design

Campaign architecture for the endurance world. Product launches, race activations, retail environments.

Content Creation

Editorial that sets the conversation. Video that finds art in effort. Social that captures the raw beauty of sport.

Brand Activation

Experiences that transform spectators into participants. Activations that create movements, not just impressions.

Partnership Development

Authentic integration into endurance culture. Real-time feedback from those who matter most. Beyond traditional sponsorship.

Professional CYCLING

We manage a pro cycling program. A commitment to sport at its highest level.

Members Club

A like-minded community. Curated retail. Group training. Global events. First access. Direct influence. Supporting professional racing. Apply here.

Close-up of a cyclist riding a purple and black Basso gravel bike with water bottles, on a road with blurred background.

We create content, activations, and media that move endurance culture forward.

We produce a weekly podcast you can find everywhere you get podcasts.

We also produce a weekly newsletter on Substack.

MEDIA

Newsletter
Strava
YouTube
Podcast

Partners

By Appointment Only

hello@speed-studio.com

Basso logo in white on a black background with the tagline 'Ride, Perfected' below it.
Black Basso road bicycle with white accents and DT Swiss wheels, leaning against a brick wall on a sidewalk.

Our Inman Park studio is the physical home of SpeedStudio, a creative workspace and gathering point for our community. It’s where we design campaigns, produce content, host brand activations, and bring members together for events, rides, and runs. The studio serves as the hub for everything we build, both on and off the bike.

Our Studio

Our private members club driven by a shared passion for endurance sports and authentic connections.

Group Training Rides and Runs

Event Travel (Flanders, SBT GRVL, Training Camps)

Exclusive Kit and Apparel Design

Members contribute and support the professional racing program.

Members CLub

SpeedStudio was created by Chad and Nikki Strickland, the team behind the success of NICH Culture, a consultancy trusted by major brands for culture strategy and executive communication. Chad leads strategy, race team management, and membership. Nikki drives design, creative direction, and brand development.

They’re joined by pro cyclist Michael Garrison, who leads content, photography, and videography for the studio.

Together, they shape a modern ecosystem built on performance, creativity, and the culture of speed.

Our Team

THE ANNUAL

In a world overflowing with countless media streams and content chaos, we set out to create something truly tangible, something special and physical to remember 2024 as a club and as a race program.